At the end of a five-year commitment to plant five million trees in Haiti, Timberland sought a way to share their unique story and their learnings with diverse audiences. They wanted to articulate a complex narrative that would work for both earned media and consumer audiences, and to do it with a feature length documentary covering their entire commitment.
How could Found Object transform footage filmed sporadically over five years into a verité film that captured the model with real suspense?
Authenticity lay at the heart of Timberland’s commitment to tree planting in Haiti, so only an authentic cinematic journey would do justice to the story. Found Object would film in Haiti frequently in the final year of Timberland’s commitment to capture the real impact and high stakes of the handoff, learning from varied characters the true story.