New York Governor Andrew Cuomo’s innovative Reforming the Energy Vision (REV) clean energy program needed to create a public facing campaign to engage New Yorkers in realizing REV’s far-reaching goals and lay the groundwork for an ambitious initiative that would last long after the Governor leaves office.
We understood that complex regulatory reforms with varied impacts across multiple societal sectors were a challenge for the Governor’s office to explain. However, we believed we could articulate the promise of REV and find stories of progress that would help bring home the importance of REV to all New Yorkers.
If we could give the public a clear sense of REV’s promise, as well as the progress it was making, we could help ensure its ongoing success. In so doing, we could situate New York as a long-term leader in the innovative clean energy economy of tomorrow.