Timberland wanted to build a grassroots awareness campaign leading up to a major event: COP15 UN Climate Change Conference. They needed to leverage earned media and add value to the conversation.
How could Found Object create branded content that stood-out from coverage by 5,000 journalists?
Timberland’s commitment to sustainability makes them a natural thought leader on climate change.
Found Object would position Timberland within the groundswell of popular support as an example of how global corporations can be both sustainable and proﬁtable in the future.
“Don’t Tell Us It Can’t Be Done!” was born.